Business The Nike Way
Before you go any further I want you to know what business your actually in. What is your market theme and what niche markets have you researched? If you can’t right down a keyword phrase or describe a market them that you want to do business in then you’re doomed to failure.
Action Item: Write down in your journal your Hub/Theme Market and as many Niche/Spoke markets that you can think of. Do it now, we’ll need this information later.
Duration: 5 Minutes